To support the back-to-college season in the US, we partnered with Liquid Death to create Certified Smarter Water. This was a tongue-in-cheek campaign inspired by the theory that water can retain information.
The idea was simple. If Alexa could read university textbooks to cans of Liquid Death, students could absorb knowledge simply by drinking the water. Customers could even ask Alexa to “make my Liquid Death smarter”, triggering Alexa to read excerpts from textbooks to their own can.
Despite several compliance issues (“Will people actually believe this will make them smarter?”) I worked with the Amazon’s Brand Innovation Lab to develop the creative experience.
Campaign Experience
Campaign Case Study