As EU Lead Copywriter and Associate Creative Director for Amazon Ads Creative Services (Design Video, Audio & Creative Design) I’ve been at the forefront of the convergence of marketing and tech for the last five years.
In addition to creating ads for some of the world’s leading brands for the Amazon ecosystem, I have pioneered storytelling in new interactive advertising formats, designed templated and AI enabled solutions for advertisers, developed UX for new product and helped streamline production and creative processes for my team.
I started my career as a copywriter at Leo Burnett launching 'Beck’s Vier’. It was shortlisted for Art Direction at Cannes Lions. Not bad for a junior copywriter’s first ever campaign. I then moved to Dentsu London and Havas via some freelance and in-house positions, before joining Amazon Ads.
You can contact me on joe@joewilliamscreative.com
Thanks for stopping by, I appreciate your interest.
Joe
2026