As EU Creative Director for AMAZON DVACS (Design Video, Audio & Creative Design) I’ve been at the forefront of the amalgamation of tech and advertising for the last five years. In addition to crafting adverts for some of the world’s leading brands for the Amazon ecosystem, I have designed templated solutions, UX and helped shape production and creative processes including the inevitable and exciting implementation of AI. I’m convinced of the future of interactive advertising, and relish the opportunity to not only create great advertising, but amending and guiding consumers into new behaviours as the advertising canvas continues to expand.

I started my career launching the first of the 4% beers, 'Becks Vier, whilst at Leo Burnett. It did alright at Cannes. I then worked at various agencies including Brothers and Sisters, Dentsu London, RKCR, and Havas before moving to Amazon. I’ve won various awards, for different campaigns across various media, including Radio (Ariel Awards, Durex), TV (Creative Circle, East Coast Rail), Digital (Webby Mobile & App, and MMA, Durex), Experiential (Creative Circle, JAL), Effectiveness (IPA, Ella’s Kitchen), Posters (Cannes, Becks, Roses Awards, National Express)… and Marmalade (World Marmalade Awards, Penrith.)

Thanks

Joe

Nov, 2025

Contact: jtecwynwilliams@hotmail.com