As EU Creative Director for Amazon Ads Creative Services (Design Video, Audio & Creative Design) I’ve been at the forefront of the amalgamation of tech and advertising for the last five years. In addition to crafting adverts for some of the world’s leading brands to live on the Amazon ecosystem, I have designed templated solutions for advertisers, developed UX for new products and helped shape production and creative processes including the inevitable implementation of AI.
I started my career launching the first of the 4% beers, 'Becks Vier, whilst at Leo Burnett. It did alright at Cannes. I then worked at various agencies including Brothers and Sisters, Dentsu London, RKCR, and Havas before moving to Amazon Ads. I’ve won various awards for campaigns across all types of media, including a sushi belt… These include Radio (Ariel Awards, Durex), TV (Creative Circle, East Coast Rail), Digital (Webby Mobile & App, and MMA, Durex), Experiential (Creative Circle, JAL), Effectiveness (IPA, Ella’s Kitchen), Posters (Cannes, Becks, Roses Awards, National Express)… and Marmalade (Bronze, World Marmalade Awards, Penrith.)
Thanks
Joe
2025
Contact: jtecwynwilliams@hotmail.com